By 1990, Run-D.M.C.'s popularity had decreased dramatically, and the Queens residents had lost a lot of ground to both West Coast gangster rappers like Ice Cube, Ice-T and Compton's Most Wanted. With its fifth album, Back From Hell, Run-D.M.C. set out to regain the support of the hardcore rap audience and pretty much abandoned rock-influenced material in favor of stripped-down, minimalist and consistently street-oriented sounds. Not outstanding but certainly enjoyable, such gritty reflections on urban life as "Livin' in the City," "The Ave." and "Faces" made it clear that Run-D.M.C. was still well worth hearing.